An event promoter, commonly called an "entertainment promoter," is responsible for marketing and creating interest in some live events, such as concerts, festivals, or sports games. In short, an event promoter is a sales professional. Typically, a developer works as an independent contractor for different businesses rather than for a single company or organization, and could start out on this career path without any training or experience.
Method 1 of 3: Gain experience
Step 1. Study business and marketing
Although a bachelor's degree is not necessary to begin a professional career as an event promoter, the knowledge gained by studying these fields could be beneficial. If you plan to attend college in the future or have already enrolled in one, consider majoring in these subjects to give your resume impressive credentials, especially if you aspire to host large-scale events for notable clients. If you don't have the means or the desire to pursue a four-year program, enroll in individual courses or seminars at your local college, community college, or online.
Some highly regarded institutions, such as Stanford University, the University of Chicago, and MIT, offer free resources online, including podcasts, lectures, videos, homework, and more
Step 2. Look for work at events
A bachelor's degree might look impressive on your resume, but gaining practical experience outside of the classroom will better prepare you for the demands and logistics of events and a job promotion. First, choose a particular area of entertainment that appeals to you. Then apply for a job at any level at the appropriate events. Don't worry about fancy titles just yet. Use your job title as an inside perspective on the inner workings of events, whether it's an entry-level job or a more advanced one.
For example, if you are interested in promoting date nights, look for a job with caterers, bartenders, DJs, venues or any company that is usually hired by one or more promoters of these types of events
Step 3. Pay attention to the entire event
When hired, focus on your specific job until you do it successfully and earn a reputation as a reliable worker. However, keep your eyes and ears open to all aspects of the event, no matter how far it is from your personal responsibilities. Before you expand and take personal responsibility for promoting events, use this opportunity to witness how events prosper, fail, and chaotic situations overcome.
For example, let's say a catering company has hired you to wait tables on a date night. On the day of the event, all the people hired (the DJ, the bartenders, the decorators and your boss, the caterer) notice that the promoter has reserved a venue that is too old to adequately provide electricity for the team of the workers. Even though you are only a waiter at the moment, note what solutions you and others can devise to resolve this matter on the spot, as well as what could have been done beforehand to prevent this crisis
Step 4. Seek to get a job promotion
Get started in your job title, whether you started with an entry-level position for a caterer, a concert hall, or a promotional company. Make your goal administrative or other jobs that require leadership and competence to deal with various responsibilities. Because an event promoter could be responsible for hiring and supervising multiple people for any event, they gain the experience and confidence required to achieve this within your current company. Apply for jobs that help you develop the following skills:
- excellent written and verbal communication skills, as well as negotiation skills
- ability to effectively organize resources, finances and time
- creative problem solving
Step 5. Network
Take advantage of opportunities to meet people who work in the same industry in some way. Make contacts now that you can take with you when you expand on your own. Ask people who have proven trustworthy for their phone numbers, emails, or social media information so that you can reach them when you're ready to hire workers.
Remember that these people will remember your own job performance. Whether you are a lower rung employee with less glamorous responsibilities or a team leader dealing with multiple responsibilities, make sure you stand out to establish your reputation as a person who gets things done
Method 2 of 3: Conditioning Yourself for Business
Step 1. Research the cost of holding events
As a promoter, you could be responsible for funding the events, so find out how big your budget will need to be. Create a list of all the vendors, venues, and other service providers that you will need to hire for each event. Create three hypothetical events of different sizes (small, medium, and large) and then contact each company on your list to request quotes for each size. Determine which events you can afford on your own and which ones will require additional investors.
- For example, with concert promotion, you will at least have to pay the artist, reserve a venue (which may or may not provide its own sound system), and publicize the performance. If you are promoting a small, "secret" presentation with locally unknown acts, you can reserve the stage for a small disco or small bar, rent a sound system if necessary, and use flyers and people passing the line. voice as advertising. However, for the more notable events, you may have to hire security, cover transportation and accommodations for the artist, reserve larger and more expensive venues, and much more.
- To be safe, always plan to spend more than what is indicated in the quotes to protect your personal gain in case unexpected costs arise down the road.
Step 2. Hire an attorney
Although having an attorney is not strictly necessary to begin a career path, consulting with one up front will protect you from future costs due to inadvertent legal muddles. At the very least, discuss local, state, federal, and county laws and rules that directly relate to the type of event you plan to do, such as the licenses and business records that you may be required to have. Also, familiarize yourself with what constitutes a legal contract to avoid future liability.
If you plan to regularly hire an attorney, be sure to factor this cost into your overhead
Step 3. Register your business
Local laws may determine exactly what classification your business belongs to. The fact that you are the sole owner or partner of someone else could affect the business entity you choose. Consult with your lawyer or use the Internet to do a research on the type of business entity that is appropriate for you. The classifications are:
- Unipersonal Society
- limited liability company (SRL)
Method 3 of 3: Promote Events
Step 1. Advertise
Unlike event planners who charge clients for expenses in addition to fees to cover their profit margin, event promoters often use attendance and ticket sales to recoup expenses and earn their pay. for all your effort. So make sure people attend your event! Do as much as possible to get the word out, depending on your budget. Some methods are:
- Internet, especially through social media
- print advertising (newspapers, magazines, etc.)
- flyers and posters
- commercials on radio and television
Step 2. Know your segment
Target your advertising efforts at the appropriate audience. Don't waste precious time and funds promoting a rock event on a radio station that primarily plays regetón! Also, don't limit yourself to the obvious. Determine which segments overlap so that you can spread the word across the broadest possible spectrum of interrelated interests, including forums that seem at first glance to have little in common with the event. For instance:
Let's say you promote a concert that will feature women-only punk bands. Use the obvious advertising methods, such as radio spots on a radio that plays punk music, and flyers and posters in bars and venues that host punk performances, as well as record stores. Also, think differently. Leave flyers at tattoo shops and vintage clothing stores. Stick them at local colleges and skateboard parks too. Advertise this event in feminist magazines and websites
Step 3. Make contacts everywhere
Take advantage of every networking opportunity. Whether you meet someone professionally or by chance, think of them as an additional mouthpiece that could spread the word about your event. Always have your business cards handy to hand out and ask people for their contact information. Keep the initial meeting light and friendly with a simple greeting and a simple introduction to avoid looking too bold. Then send a more detailed email of how you hope to foster a working relationship in the future.
Let's say you promote sporting events, like boxing. Although a bar owner or bartender may have little or nothing to do with the world of boxing, they can be a valuable resource when it comes to publicity if the bar in question turns out to be a sports bar
Step 4. Build a consistent reputation
Promoting events is a risky business, and events could fail due to a number of reasons, some of which could have been prevented with better planning, while others, such as the weather, are beyond your control. If you are faced with problems and disasters, act like a professional no matter the circumstances. Earn the trust and respect of the artist, vendors, and other business contacts so they remain willing and excited to work with you in the future. Your own success depends on them, so present yourself as someone who is not only competent and determined, but also responsible enough to accept being guilty when they are.